Moving Weight

CORPORATE CONFERENCE / UI / UX
Project Overview
Twice yearly, the Southwest Association of Rail Shippers, or SWARS has a conference for speakers and vendors in the rail industry. Since the worlds largest steam  train was just restored, I added a second day and a gala event to christen the engine for its return to service.
My Contributions
Most corporate conferences like this aren't known to have very exciting branding. I made the brochure to be a collectible and tried to make the content as engaging as possible for the patrons. I could literally spend years on this. I love Choo Choos.
Process
Fonts
Trade Gothic Next, Manicotti
Colors
#635F56 #FEB000 #A72020 #000000 #FFFFFF
I grew up next to the railroad tracks, so I tried to channel everything I knew personally into the project. Huge, loud, unstoppable, and yet calming for many people to watch.

Since western culture was changed so much by the rail industry, I gave the conference an old west/industrial revolution vibe.

Previous Project
Bohemian Hodad
LOGO / PACKAGING
Next Project
Pop Crimes
PRINT MAGAZINE