Watts Moonshine

LOGO / PACKAGING / BRANDING
Project Overview
Watts Moonshine is a fictitious moonshine from the Ozark mountains near Gainesville Missouri. Being a native of the area, I knew exactly what the brand should look like: Rustic, simple and clean,
just like the shine I grew up drinkin’.
My Contributions
Traditionally moonshine comes in mason jars, so to keep with tradition, I chose jars for the packaging. For the mini wood crate I used wood glue, and tack nails for fasteners, and hand
tools for fabrication.
Watts Moonshine is unaged pure corn whiskey, distilled and bottled in the Ozark mountains at cold water springs near Caney Mountain conservation area Outside Gainesville Missouri. Unlike other legal moonshine, all ingredients are cultivated locally and certified organic.

For Christmas, Watts comes in a collectible wood case of three classic flavors: White Lightning, or pure corn alcohol (white whiskey), made with organic yellow, white, blue and red corn, Electric Blue, a blueberry

pie flavor infused with bluberries, spices and extra yeast to give the pie a crust flavor, and Red Thunder, an apple, cinnamon infused version, similar to the Electric Blue.
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25% of all profits from our moonshine go into helping the conservation of local culture in and around the Gainesville area, including helping farmers, stream and land conservation, and helping fund education for the impoverished children in the area.

Brand Identity
Fonts
Avenir Next, Council OT
Color
#3D3D3D #FFFFFF #27AAE1 #ED1C24
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