High Tide Low Life

BRANDING / CLOTHING
Project Overview
High Tide Low Life Surf Club is a small t-shirt label my buddies and I came up with. All the ideas have to be ridiculous or funny to make the cut. Surfing takes itself way to serious.
My Contributions
The first thing a dumb club like this needs is shirts and they had to be pocket tees. The tagline on the pocket was the first thing we came up with, then I started with the logo for the back.
Process
Fonts
Raleway, American Typewriter
Colors
#000000 #FFFFFF #006838
I had an idea for the tag line and stylized pot leaf. So I just started sending ideas to my buds in our text thread until it clicked.

I grew up making my own shirts and screen printing them, but since I don't have one currently, I passed this job to 3110 Printing.

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MOVIE POSTER / TRACING / ILLUSTRATION
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LOGO / PACKAGING