Hail Vannin'

PRINT MENU / LOGO / BRANDING
Project Overview
Hail Vannin' is a fictitious speed shop that caters to all american made vans pre 1996. It is located in Detriot. The brand harkens back to the Southern Californian speed shops of the 1960's
My Contributions
The old school speed shops always had t-shirts, stickers, jackets, and were not only a garage, but also hangable. I took it a bit further and put a couple of beer taps in as well.
Process
Fonts
Amboy, American Typewriter
Color
Standard CMYK
I looked at a lot of vintage diner menus and letterboards while researching for the menu.I decided on a typewriter style copy.

The logo of course is almost synonymous with the golden age of vannin in the 1970's, But in a dyslexic way. I love wordplay. And Van Halen.

Previous Project
Watts
LOGO / PACKAGING / BRANDING
Next Project
The Holy Mountain
MOVIE POSTER / TRACING / ILLUSTRATION